Examining customer relationship management from a management fashion perspective
نویسندگان
چکیده
منابع مشابه
Customer Relationship Management: Proposed Framework from a Government Perspective
Customer Relationship Management (CRM) has grabbed the attention of both practice and research in the past decade, developing into an area of major significance. The focus of the CRM concept is to build a long-term and value-added relationship for both the organisation and customers. Governments – although considered late followers compared to the private industry – have been showing growing in...
متن کاملCustomer Relationship Management: Implementation Process Perspective
Customer relationship management (CRM) can help organizations manage customer interactions more effectively to maintain competitiveness in the present economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they adopted CRM as a core business strategy and invested heavily. CRM, an integration of information technology and relatio...
متن کاملCustomer Relationship Management: Implementation Process Perspective
Customer relationship management (CRM) can help organizations manage customer interactions more effectively to maintain competitiveness in the present economy. As more and more organizations realize the significance of becoming customer-centric in today’s competitive era, they adopted CRM as a core business strategy and invested heavily. CRM, an integration of information technology and relatio...
متن کاملFrom Customer Relationship Management ( CRM ) to Supplier Relationship Management ( SRM )
In today’s extremely competitive environment, companies are investigating new means of increasing profit by implementing so called Customer Relationship Management Systems (CRMs). But the needs to continually cut costs and focus on core competencies has led companies to focus on how to improve the supply chain and leverage their supply base. Many have shift from a vertical integration model to ...
متن کاملFrom Customer Relationship Management (CRM) to Supplier Relationship Management (SRM)
In today’s extremely competitive environment, companies are investigating new means of increasing profit by implementing so called Customer Relationship Management Systems (CRMs). But the needs to continually cut costs and focus on core competencies has led companies to focus on how to improve the supply chain and leverage their supply base. Many have shift from a vertical integration model to ...
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ژورنال
عنوان ژورنال: Cogent Business & Management
سال: 2016
ISSN: 2331-1975
DOI: 10.1080/23311975.2016.1161285